Analytics vs. Sales Reporting
Engaging customers through mobile experiences offers incredible opportunities for brands to build brand loyalty, announce new products, deliver services and drive sales both online and offline. How businesses measure this “always-on always-connected” sales channel is mission critical to both new and established enterprises alike.
Despite this importance and the fact that unmeasured sales channels can become liabilities, many businesses today are rushing to market without a mobile analytics system in place or a clear understanding of what they can or should be measuring on mobile. Furthermore, a fragmented landscape consisting of multiple mobile platforms, multiple app stores, dozens of advertising networks, evolving privacy laws and numerous ways in which to engage users, causes even the most sophisticated or best-intentioned businesses a real headache when designing and implementing a mobile analytics system. (more…)